Kendrick Lamar’s sharp eye for style is on full display with the GNX album cover and the “Squabble Up” video, where he rocks a custom one-of-one ERL pin belt. Designed by Eli Russell Linnetz, the unique accessory hails from ERL’s Spring 2022 collection and features handcrafted vintage pins. Each belt is made in Linnetz’s Venice Beach workshop, ensuring no two pieces are alike.
This isn’t Kendrick’s first collaboration with ERL in 2024. Earlier this year, he wore the label in the Not Like Us video, which features a song now contending for multiple 2025 Grammy Awards. The artist continues to weave the Los Angeles-based label into his evolving visual narrative.
The “Squabble Up” video, directed by Calmatic, is a style powerhouse, filled with fan-analyzed nods to legends like Nate Dogg and Isaac Hayes. It also showcases Kendrick’s impeccable sneaker game, which Complex wasted no time cataloging.
With GNX and its visuals, Kendrick reinforces his place at the intersection of music, fashion, and cultural storytelling, proving once again why he’s a force to watch.
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