J. Cole’s Dreamville Festival Getting Reinvented as ‘Multi-Year’ Series Under New Branding

After announcing that the fifth Dreamville Festival would be the last, J. Cole’s signature event will actually continue in a new form.

During a press conference before the Raleigh, North Carolina festival on Thursday (April 4), organizers revealed that the event isn’t ending after all. “We’re going to be here for years to come,” said Sascha Stone Guttfreund, festival producer for Dreamville and Live Nation, according to Billboard. Guttfreund described it as a “multi-year deal” and expressed excitement about “working with the city of Raleigh together on something new and exciting.”

The festival will stay at its home location of Dorothea Dix Park in Raleigh, with significant input from the two-time Grammy winner.

“We’re using the Dreamville label to a certain extent,” explained Marchell Adams-David, Raleigh City Manager. “He will obviously be involved, whether or not he headlines. That’s probably not going to be an occurrence, but he is a local resident. He is totally committed to this community, and he is totally committed to this festival.”

Adams-David emphasized that the festival will follow the “same path that’s been successful for us,” meaning it will maintain its hip-hop focus. “Our consumers have told us what they like, and we’re going to try to provide that to them for the next four years,” he told reporters.

While this year’s headline acts include Cole, Lil Wayne, 21 Savage and Erykah Badu, Dreamville Festival has delivered plenty of star power and memorable moments throughout its run. Last year’s event saw Cole bringing out surprise guests like Lil Yachty, Central Cee, Lil Durk and others during his performance.