Fans are once again asking, “What’s going on with Justin Bieber?” as the 31-year-old pop star continues to spark concern with his recent behavior and social media activity.
The latest move raising eyebrows? He’s quietly changed his longtime Instagram handle from @justinbieber to @lilbieber—without offering any explanation.
Known for cryptic posts and emotional captions, Bieber’s online presence has often been a source of worry among fans. His noticeably disheveled look and slimmer frame have only added to the speculation, and he’s even clapped back at followers who’ve commented on it.
Now, with the unexpected switch to @lilbieber after years under his original handle, fans are left puzzled once again—wondering if it’s just a rebrand or a sign of something deeper.
Justin Bieber may have kept quiet about why he changed his iconic Instagram handle to @lilbieber, but a recent post might hold the answer.
Shortly after the switch, he shared a carousel of photos featuring sweet moments with his young son, Jack Blues—whom he shares with wife Hailey Bieber. While the little one’s face is only partially visible (a move fans have come to expect for privacy reasons), the caption and imagery sparked speculation that the new handle might be a tribute to his son.
The post racked up over 1.4 million likes, and Bieber followed it up on Thursday, June 27, with a photo of Jack crawling, plus more outdoor snaps showing dad and son soaking in quality time.
Fans had mixed reactions to the new username. Some found it confusing, while others embraced it—and offered their own takes.
“Y’all might not get it, but I feel like he’s trying to reconnect with his inner child,” one fan suggested on X.
“Fame forced him to grow up too fast,” another added. “He didn’t get to have a real childhood. That kind of success is both a blessing and a curse. He’s just the little Bieber we used to know.”
Of course, not everyone was on board. “Lilbieber? Bro’s really tryna unlock his @SoundCloud era now—what’s he cooking tho?” joked one user.
And then there was the blunt take: “Bro you are not a lil anymore, stop pretending to be cute.”
Regardless of the mixed reactions, one thing’s clear—Justin’s fans are watching his every move, and the Lil Bieber era is officially underway.
