Alix Earle has solidified her spot as one of TikTok’s top earners, cashing in big-time with posts that regularly go viral.
Wondering how much she rakes in per post? According to The New York Times, Earle can earn a staggering $450,000 for a single Instagram post. Yep — nearly half a million for one upload.
That payday puts her among the elite of social media earners. While the likes of MrBeast ($85M), Dhar Mann ($56M), Jake Paul ($50M), and Rhett & Link ($36M) lead the TikTok net worth charts, Earle is holding her own with an impressive $8 million net worth, per Forbes.
Not bad at all for someone who kicked off her influencer journey with casual “get ready with me” videos filmed straight from her college dorm at the University of Miami.
Alix Earle’s unfiltered beauty content helped her rack up millions of loyal fans who couldn’t get enough of her relatable “get ready with me” videos. Since then, she’s expanded her empire — diving into modeling, launching a podcast, and rolling out buzzy drink collabs.
Back in February, she made a splash during the Super Bowl, appearing in major commercials for Carl’s Jr., Hellmann’s, and Poppi. She later stepped things up with an equity deal as the face of canned tequila brand SipMargs.
Earle began dating NFL player Braxton Berrios in 2023, and the couple recently moved into his 4,011-square-foot home — complete with six bedrooms, six bathrooms, a chef’s kitchen, pool table, and a massive swimming pool, according to Realtor.com.
Still, the move doesn’t mean they’re shacking up full-time. Berrios recently relocated to Houston after signing with the Texans, following two seasons with the Miami Dolphins.
Meanwhile, Earle is taking on a new spotlight — she’s officially joined Dancing With the Stars as a celebrity competitor for Season 34.
