Justin Bieber has officially dropped the music video for “Yukon,” and it’s giving pure family vibes.
Released on Tuesday (August 5), the black-and-white visual, directed by Cole Bennett, shows Bieber soaking up the sun on a boat alongside wife Hailey Bieber and their 11-month-old son, Jack Blues Bieber. The trio is seen enjoying the water, with Justin even busting a few dance moves throughout the clip.
The surprise video drop mirrors how he released the album Swag, which “Yukon” appears on. So far, the video is only available on Bieber’s Instagram.
The release came just hours after he snagged a nomination for Best Pop Artist at the 2025 MTV VMAs.
Swag marks Bieber’s first album since 2021’s Justice, and his first major release after parting ways with longtime manager Scooter Braun in 2023 and becoming a father in 2024. The project features collaborations with Gunna, Druski, Lil B, Sexyy Red, Cash Cobain, and more, and it debuted at No. 1 on the Billboard R&B chart.
Bieber has also teased new music recently, posting photos of himself recording and playing guitar—hinting that a follow-up to Swag might already be in the works.
