Justin Bieber says his fashion brand SKYLRK is deeply tied to his personal life—especially his love life.
On Wednesday (Sept. 3), the Swag singer shared a black-and-white Instagram photo alongside SKYLRK co-founder Neima Khaila, where they appeared to be checking out some of the brand’s latest footwear, including newly released beach slides.
“I would love to say @skylrk is a result of all of our hard work and intentionality. But if I’m honest, I think this company is just a reflection of my intimate relationships,” Bieber wrote in the caption.
“Where we seek to understand each other, sensitive to what each other is going through,” Bieber added. “People love to separate work life and love life. I believe there’s one life and it’s a love life.”
All summer, Bieber has been giving fans glimpses of his softer side, often sharing sweet photos with his wife, Hailey Bieber. The couple is set to celebrate their seven-year wedding anniversary on Sept. 13.
Their 1-year-old son, Jack Blues, also makes occasional appearances on social media—though his face is always kept hidden from the camera.
Back in April, Bieber publicly cut ties with his old clothing label Drew House, writing on Instagram that it “doesn’t represent me or my family or life.” He originally launched the brand in 2018 alongside his then-road manager, Ryan Good.
Now, all focus is on SKYLRK. Fans can get their hands on fresh merch tied to Bieber’s upcoming project Swag II, dropping Thursday at 9 p.m. EST exclusively on the official SKYLRK website.
