Snoop Dogg’s ice cream company is taking Edible Arrangements to court over the word “swizzle.”
The rapper, alongside partner Happi Co., co-owns Bosslady Foods — the parent company of his Dr. Bombay ice cream brand. Launched in 2023, Dr. Bombay includes a flavor called Tropical Sherbet Swizzle, a nod to both the cocktail “swizzle stick” and Snoop’s signature “shizzle.”
Edible Arrangements, however, wasn’t feeling it. The company, which holds multiple trademarks on “swizzle,” hit Bosslady with a cease-and-desist. That sparked the latest move: a federal lawsuit filed Thursday (Sept. 11) by Bosslady against Edible Arrangements.
In the suit, Snoop’s company argued that “swizzle” had never been used by Edible Arrangements in connection with frozen desserts or ice cream. They also asked the judge to cancel several of Edible’s trademarks, claiming the word is too generic to be protected — and even accusing Edible of fraud in securing some of the marks.
The filing even credits businesswoman Shari Fitzpatrick, founder of Shari’s Berries and Berried in Chocolate, as the true originator of the term.
“By her own account, Shari Fitzpatrick … came up with the term ‘swizzle’ one day while drizzling chocolate syrup on fruit,” the complaint states. “Fitzpatrick did not use or register the ‘swizzle’ term as a trademark, opting instead to place it into the public domain as a signifier for the act of decoratively drizzling syrup on fruit and other foodstuffs, as well as the resulting ‘swizzle’ design or pattern thereby created.”
Bosslady is pushing for the court to strip Edible of six “swizzle” trademarks, block the company from using the word on any ice cream products, and hit them with monetary damages.
