Justin Bieber has officially stepped into his streamer era.
On Wednesday, October 22, the singer made his debut on Twitch — the Amazon-owned live-streaming platform that has catapulted stars like Kai Cenat, xQc, and Ninja to fame. The new venture gives fans a more personal glimpse into Bieber’s day-to-day life as he gears up for his headlining performance at Coachella 2026.
“This is our space for the next few months, so excited,” Bieber said, according to Billboard. “I’m gonna be putting on a hell of a show for you guys at Coachella. I can’t wait. So, getting ready, getting the gang together, get inspired. So beautiful.”
The livestream took place in what looked like a massive warehouse, where Bieber and his crew played basketball, shot pool, and skateboarded. He also gave fans a behind-the-scenes look at his production crew and soundstage setup, showing just how much effort goes into creating his content.
“You guys are killing it back here,” Bieber told his team. “Just giving them a sneak peek of what’s really going on. This is where the real magic happens. Thank you guys for everything.”
Since the stream, Bieber’s Twitch channel has gained over 84,000 followers. He also assured fans that he’s fully dedicated to the platform, promising consistent content.
“We’re going to be doing this pretty much every day, so make sure you tune in,” he said. “It’s going to be awesome.”
