The Crown Royal Rig is back and spreading the good vibes once again.
For the second year straight, Crown Royal — the official whisky sponsor of the NFL — is taking its Royal Rig on a nationwide tour, bringing fans a mix of fun, generosity, and gameday energy. Wherever the Rig rolls in, the good times follow, uniting fans from coast to coast.
NFL fans lucky enough to spot the Crown Royal Rig can hop inside, snap some photos, and even try their luck at honking the iconic horn. Those who nail it will earn the title of passenger princess (or prince) and score premium ticket upgrades for that day’s matchup.
Adding even more hype to the tour is Emmy-nominated sports journalist Taylor Rooks, who’s helping drive the excitement around the Crown Royal Rig experience.
So, we’ve got gameday fun. Check.
Tasty whisky cocktails? Check.
The ultimate passenger princess? Taylor Rooks. Check.
But what’s missing? That signature Crown Royal generosity.
The Crown Royal Rig is also paying it forward to active-duty service members and veterans through the Purple Bag Project. In partnership with Packages From Home, the initiative sends care packages filled with wellness essentials and light snacks to military personnel stationed overseas — spreading gratitude one purple bag at a time.
So, if you’re heading to a game this season, keep your eyes peeled for the Crown Royal Rig — it’s rolling through with pure good vibes and a whole lot of generosity.
