MrBeast has built a massive network of more than a thousand editors who clip his content—and he pays them $50 for every 100,000 views their clips rack up.
Bloomberg spoke with Anthony Fujiwara, the 23-year-old founder of Clipping, the startup behind this system. Fujiwara’s company employs independent editors who work directly with MrBeast’s team to create short, viral snippets of his YouTube videos for social media.
“People used to buy commercials on TV, billboards, radio time slots,” Fujiwara explained. “Clipping is that for the modern era. It’s buying space and time on people’s phones while they scroll.”
Clipping compensates its editors between $300 and $1,500 for every million views a clip gets. The company’s clients pay monthly subscription fees ranging from $2,500 to $10,000—or even more in some cases.
With 23,300 contract editors worldwide, Clipping helps creators like MrBeast flood social media with their content and maintain viral momentum. The company has proven highly profitable—Bloomberg reports that it’s brought in about $7.7 million in sales so far in 2025, with clients that include record labels like OVO and major streamers such as IShowSpeed and Plaqueboymax.
While MrBeast currently uses Clipping’s services, he’s also expanding into the same space himself. Last month, he launched Vyro, a video clipping platform that connects editors with creators and brands.
And that’s not the only business venture he’s pursuing. On October 13, MrBeast filed a trademark for MrBeast Financial, a banking app designed to offer cryptocurrency and investment services. The app could also include its own debit and credit cards, along with tools for financial advice, planning, education, and microfinance lending.
