Monday, February 9, 2026

Blue Ivy Busts Out Her Signature ‘Jump for Joy’ Move on the Super Bowl Sidelines

Jay-Z was in full dad mode at Super Bowl LX, attending the game alongside his daughters, Blue Ivy and Rumi Carter.

The 25-time Grammy winner, who also serves as the NFL’s live music entertainment strategist, brought his girls to Levi’s Stadium on Sunday (Feb. 8) as the New England Patriots faced off against the Seattle Seahawks. While hanging out on the sidelines before kickoff, Blue caught the cameras’ attention by striking her now-famous ‘jump for joy’ pose. The 14-year-old has made the move a tradition, previously doing it at Super Bowl LIV in 2020 and again at last year’s Super Bowl LIX, which Rumi also attended.

The sisters also made special guest appearances during select stops on the Cowboy Carter Tour last year, which was headlined by their mother, Beyoncé. While the run marked Blue’s second time touring with her mom, it was Rumi’s first experience on stage, with the 8-year-old often joining Beyoncé and her older sister during performances of the Cowboy Carter track “My Rose.”

Since the tour wrapped, Blue Ivy has officially taken on the role of Beyoncé’s manager. In December, the 35-time Grammy winner acknowledged her daughter’s position by selling “Blue Ivy Management” hoodies on her website.

Jay-Z and Beyoncé are also parents to an 8-year-old son, Sir Carter, who is Rumi’s twin.

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