Fat Joe and DJ Khaled are stepping into the grooming game with a new shampoo designed to fade gray hairs and restore your beard to its natural shade.
Their brand, Rewind It 10 — co-founded by Fat Joe and DJ Khaled — has officially unveiled its latest product: the Rewind It 10 Men’s Progressive Greyaway Shampoo. The formula is now available at CVS and on the company’s website for $14.99, with plans to hit Amazon by March and Sally Beauty later this summer.
Per a press release, the shampoo features ingredients like argan oil, chestnut seed extract, and hydrolysed pea protein. It’s formulated to “cleanse while gradually blending natural dark color while reducing the appearance of grey hair and beard.”
“I call this progressive – take your time and Rewind the time,” Khaled said in a statement.
“I really believe this shampoo has the potential to disrupt the men’s hair coloring market,” Fat Joe added. “There’s no other product like this available with our powerful formula.”
The new launch is expected to add to Fat Joe’s winning streak. Since hitting shelves in 2024, Rewind It 10 has reportedly generated more than $50 million in sales.
In other Fat Joe and DJ Khaled updates, Joe recently opened up about feeling humbled after watching Khaled show off his success in a Complex interview. “You know I discovered DJ Khaled,” Joe told 42 Dugg on the Joe and Jada podcast. “His first seven albums is on Terror Squad. … All his success is his, I just gave him the boost and the n***a ran and made number ones and didn’t stop. But let me tell you, there’s an interview that Khaled just did with Joe LaPuma… Bro.”
“81 watches, 650 a watch, 800 a watch, 450 a watch, 300 a watch. 81 of them,” Joe continued. “Then he go outside, the cars is a half a million, million and a half, half a million. This a n***a I discovered. I’m sitting there looking at the screen. I’m like, this is… this is fucking out of control. I’m with him all the time, every day. One of my best friends on Earth. But, Jesus Christ. He didn’t even pull out the plane. The plane’s $70 million.”
Joe went on to say Khaled told him he earned $5 million from a Colgate commercial, joking that it made him feel like a “crackhead.”
“I couldn’t even tell him I made a million dollars on some shit.” he added.
