After months of buzz, lineup rumors, and anticipation, the 20th Anniversary Edition of Rockstar Energy Presents Wireless is finally landing at Finsbury Park this weekend, July 11–13. To mark the milestone, Hennessy is introducing the very first Hennessy Social Club—a members-only oasis with a laid-back party vibe right in the heart of the festival.
Hennessy’s collaboration with Wireless feels like a natural fit, considering the brand’s deep roots in hip-hop culture. Few names have been dropped in rap lyrics as frequently as Hennessy. From Snoop Dogg’s “Hennessy n Buddah” to 2Pac’s “Hennessy,” and even as far back as Digital Underground’s “Humpty Dance” in 1990—widely believed to be the first track to name-drop the cognac—Henny has long been part of the soundtrack.
That legacy hasn’t faded—it’s only grown. Search “Hennessy” on YouTube or Spotify and you’ll find countless tracks named after it by artists like Yung Lean, Lil Wayne, Three 6 Mafia, and Ghostface Killah. And that’s just the song titles—its mentions in verses are endless. Even this year’s headliner, Drake, gave the brand a nod in his smash hit “One Dance.”
Here in the UK, Hennessy holds just as much cultural weight. One unforgettable moment? Skepta making one of his breakout festival appearances in 2016, bottle of Hennessy in hand—a truly iconic image. The brand has been as committed to UK culture as it has to its U.S. roots. In 2019, Hennessy hosted Hennessy: For The Culture at Somerset House, a standout installation within the Get Up, Stand Up Now exhibit, which honored a century of Black British music. The project brought together notable voices like author Hattie Collins, photographer Olivia Rose, music archivist Laura ‘Hyperfrank’ Brosnan, author and Black music historian Lloyd Bradley, MC and producer Jammer, and Mikey Dread of Channel One Soundsystem—all sharing their personal experiences to tell the story authentically.
Hennessy’s support of Black culture goes way back—long before hip-hop’s rise in the ’70s. The brand was backing African-American organizations as early as the 19th century and became one of the first corporate sponsors of the NAACP. In the ’50s, they were advertising in Ebony magazine, and by the ’60s and ’70s, they were hiring Black models. In 1968, they made history by naming Olympic athlete Herb Douglas as Vice President for Marketing, one of the first Black sports figures to successfully move into high-level business.
Now, with the Hennessy Social Club, the brand is flipping the script on the traditional, exclusive country club model—delivering an “exclusively inclusive” space full of music, games, and prizes, all wrapped in a relaxed, community-driven vibe.
Hennessy is bringing the vibes all weekend long with a diverse DJ lineup set to soundtrack the experience. Friday’s kickoff features sets from DJs Suga B, Mercedes Benson, DJ Ace, and Juls, with Marcus Blue on hosting duty. Saturday turns up even more with Suga B returning alongside Twin B, Rampage, Supa D, and hosts Treble T, Marcus Blue, and Cold Steps. And to close things out on Sunday, Suga B hits the decks again with Izzy Bossy, Supa D, Nicky Slimting, Sir DJ Corey, and Heartless Crew, with Marcus Blue and Terminal 4 holding it down as hosts.
The Hennessy Social Club’s interactive setup also invites festival-goers to test their skills in the Henny Rita hole-in-one challenge, where they could win cool prizes like Hennessy bucket hats and drink tokens. Attendees can also sip on a lineup of curated drinks—including the Henny-Rita, a smooth Cognac twist on the classic Margarita.
Catch you there!
For more on Hennessy, click here. Please drink responsibly (18+).
