Not long after settling their reported dispute, Scooter Braun took to Instagram to show love for Justin Bieber’s latest album, Swag.
In a heartfelt message on his Story, Braun called it “without a doubt, the most authentically Justin Bieber album to date.” He added, “It’s beautiful, raw, and truly him. And that’s what matters.”
Reflecting on their long history, Braun wrote, “I’ve had the privilege of witnessing his growth for almost two decades. Along every journey, there comes a time when an artist fully steps into their own — and that’s what he’s done here. He poured his soul into this project, and you can feel it in every single run.”
Braun went on to praise the almost-surprise release of Swag, calling the rollout just as intentional as the music. “The way he chose to release it is just as intentional as the music itself — and I’m happy to see him do it this way,” he wrote. “I have played no role in this one, but as someone who’s always believed in him, I’m incredibly proud and impressed and genuinely enjoying the music.”
He wrapped up his message by revealing his favorite track on the album: “Daisies.”
This public show of support comes shortly after reports that Bieber and Braun had reached a financial settlement. The drama began when Anschutz Entertainment Group — Live Nation’s parent company — paid Bieber a $40 million advance for his 2022 Justice tour. When Bieber called off the tour early, the company wanted $26 million of that money back.
Braun’s company, HYBE, reportedly covered the debt with the understanding that Bieber would pay it back in installments. However, it’s been said that Bieber only made one payment. On top of that, he reportedly owed Braun up to $9 million in unpaid commissions — a debt that was also allegedly resolved.
And Braun’s not the only one hyping Swag. Druski, who appears on the album, gave Bieber some unexpected props on the “Soulful” skit. “You got some soul on this album. You kinda sound Black on this muthafucka, man,” Druski says.
“You played that last song, I said, ‘Damn.’ You got a ‘lil, I’m tellin’ you. You more than two percent,” he adds. “On this album right here, I can hear the soul. Your soul is Black. Your skin white, but your soul Black, Justin. I promise you, man.”
