Timbaland and his AI entertainment company, Stage Zero, have dropped the music video for “Glitch x Pulse,” the debut single from their AI-created artist, Tata.
Directed by Mike Ho, the vibrant video features Tata performing alongside Timbaland and the legendary Jabbawockeez, blending live-action dance scenes with AI-generated visuals. The futuristic aesthetic offers a glimpse into what Timbaland’s Stage Zero has in store as it pioneers a new wave of music innovation.
Stage Zero was co-founded by Timbaland, Zayd Portillo, and film producer Rocky Mudaliar, who described the producer’s role as helping to “pioneer a new genre of music” they’re calling artificial pop.
Earlier this year, Timbaland addressed criticism over his embrace of AI in music. “I know I’m trolling but let’s have real conversation,” he wrote. “I love my independent artists. This doesn’t mean I’m not working with real artists anymore. And nah I don’t train ai off y’all music. This just means more creativity for creators.”
You can watch the “Glitch x Pulse” video above.
