A$AP Rocky is playfully trolling fans still waiting on his long-anticipated album as he gears up for his Camp Flog Gnaw set.
He pulled up with a striking zip-up hoodie that says “ALBUM NEVER DROPPING” across the front in big block letters — a cheeky nod to the project’s endless delay. The hoodie, designed with distressed white lettering and red sleeve graphics, is going for $150 at the festival.
Rocky’s bold hoodie reads like a playful wink at the nonstop anticipation for his long-promised album, Don’t Be Dumb, which he’s been teasing for years. The project is set to be his first full-length since 2018’s Testing, and fans have only gotten scattered snippets and the occasional studio update to hold them over.
He’s repeatedly insisted the album is on the way, even saying earlier this year that it was in the mixing and mastering stage — yet the release keeps getting pushed back.
So for fans at Camp Flog Gnaw, the hoodie feels like both a troll and a sign that Rocky knows exactly how much pressure surrounds the project. Some joked that the merch might be the closest they’ll get to new music this year, while others think he’s stirring up buzz ahead of a real announcement.
Check out a few reactions to the merch below.
