Jackson Wang brought a musical moment to Louis Vuitton’s Fall Winter 2026 Men’s show in Paris by debuting brand-new material.
During Tuesday’s runway presentation, the Chinese pop star premiered his Pharrell Williams-produced track “Sex God,” featuring Pusha T, as models hit the catwalk. Take a listen to the song below:
Pharrell used the show as a platform to debut even more unreleased music he’s been working on. In addition to Jackson Wang’s track, he also previewed new records like John Legend’s “Pray For Ya,” ASAP Rocky’s “Disturbing The P” featuring Pharrell Williams, Voices of Fire’s “The One” featuring Pharrell Williams, and Quavo’s “Hit-A-Lik.”
“Since joining Louis Vuitton, Pharrell has developed a new model for fashion presentation in which music is not an accompaniment, but a core creative pillar,” a statement released after the show explained. “Each show is conceived as a fully immersive environment, where sound, design, smell, performance, materials and space are developed together to form a single experience.
“Drawing on decades of work across music, film and fashion, Pharrell approaches the runway as a site of world-building, using original music to shape emotional and physical response. The result is a multi-sensory experience designed to be felt as well as seen, and to resonate long after the show ends.”
The Paris event pulled out plenty of star power, with Usher, SZA, Kai Cenat, and more in attendance. Chris Brown, Future, Quavo, and others were also spotted. Check out the full guest list here.
The show continued Louis Vuitton’s recent streak of premiering new music, following earlier debuts like Clipse’s “The Birds Don’t Sing” and “Chains & Whips,” both of which have since earned nominations at the 2026 Grammy Awards.
