Ye, formerly known as Kanye West, has reportedly finalized a deal, signing a distribution agreement for his upcoming full-length album with Gamma, the music distribution company launched in 2023 by industry heavyweight Larry Jackson.
According to Rolling Stone, Ye has confirmed that the album is scheduled to drop on March 20, 2026, following several delays over the years.
As stated on its website, Gamma describes itself as a “modern media and technology enterprise” and has worked with artists including Usher, Sexyy Red, Mariah Carey, and Snoop Dogg. The company has also partnered with athletes like Stephen Curry, including collaborations tied to his deal with Under Armour.
Kanye, who is known for releasing projects and later revising them, had previously shared the album and even released a short film to go with it. The film starred his son, Saint West, and featured creative input from director Hype Williams.
Still, the project left many fans underwhelmed, especially after Ye admitted on X that a large portion of the vocals were AI-generated, writing, “ALBUM NOT FINISHED AND HALF THE VOCALS AI.”
As Ye explained during his interview with Justin LaBoy, he even demonstrated how someone else could rap the lyrics and then apply an AI filter to make it sound like him. Kanye described the approach as “the new version of sampling,” adding that similar pushback has followed past innovations in music.
However, in a statement released earlier this year, Kanye’s team — including Peter Jideonwo, Juice WRLD’s former manager — made it clear on January 3 that there would be no AI used on the project.
All of this follows Ye’s recent downward spiral, which included releasing a song titled “HH” (short for Heil Hitler), selling swastika T-shirts, and engaging in other antisemitic behavior in 2025. Now, it appears Kanye may be turning a corner, and that shift could be reflected on the re-release of his album Bully.
According to the report, Ye finished the album before issuing his apology to the Jewish community via The Wall Street Journal on January 26. The apology was a lengthy statement centered on self-reflection, addressing his actions over the past few months that were marked by antisemitism and other hateful behavior. In it, he acknowledged the root of those actions and spoke openly about his true feelings.
He referenced his near-fatal car accident in 2001 — the incident that inspired his song “Through the Wire,” recorded while his jaw was wired shut after being fractured. “Twenty-five years ago, I was in a car accident that broke my jaw and caused injury to the right frontal lobe of my brain. At the time, the focus was on the visible damage-the fracture, the swelling, and the immediate physical trauma. The deeper injury, the one inside my skull, went unnoticed,” he said.
Ye also directly apologized to the Jewish community, stating, “I regret and am deeply mortified by my actions in that state, and am committed to accountability, treatment, and meaningful change. It does not excuse what I did, though. I am not a Nazi or an antisemite. I love Jewish people.”
Following his Wall Street Journal apology, Ye sat down for an exclusive interview with Vanity Fair on January 27. The conversation featured Dr. Bennet Omalu, a Nigerian-American physician and neuropathologist.
One of the key takeaways from the interview was Ye’s insistence that his apology was not a PR stunt meant to win back public approval. “It’s my understanding that I was in the top 10 most listened-to artists overall in the US on Spotify in 2025, and last week and most days as well. My upcoming album, Bully, is currently one of the most anticipated pre-saves of any album on Spotify too. My 2007 album, Graduation, was also the most listened-to and streamed hip-hop album of 2025. This, for me, as evidenced by the latter, isn’t about reviving my commerciality. This is because these remorseful feelings were so heavy on my heart and weighing on my spirit,” he said.
It appears Ye is making an effort to rebuild what he unraveled during his “manic episode” at the start of 2025. At the moment, Bully remains slated for release on March 20, alongside several commitments he outlined in statements released this week.
