Tina Knowles is making sure credit is given where it belongs—and she’s not being subtle about it.
With Michelle Obama’s documentary Becoming continuing its surprising streak in Netflix’s U.S. Top 10, Knowles hopped on social media to share a message that quickly turned heads.
“It’s tough for people when you are so damn fly!” Knowles wrote. “Classy, intelligent, beautiful, respected!!!”
Knowles and Obama have maintained a visible friendship for years, frequently showing up for each other’s major moments.
That connection was especially evident last year. According to Vogue in May 2025, while Beyoncé was on the road for her Cowboy Carter tour, Knowles was on a tour of her own.
One standout stop was in Washington, D.C., where she marked the release of her memoir Matriarch at the Theater at MGM National Harbor. Michelle Obama hosted the event.
Knowles’ recent praise comes as Becoming enjoys a fresh wave of attention. Directed by Nadia Hallgren and released on Netflix in May 2020, the documentary tracks Obama during her nationwide book tour for her bestselling memoir of the same title.
The film weaves together moments from the stage and behind the scenes, offering insight into her thoughts on identity, public life, and community.
Almost six years after its original release, Becoming has climbed back into Netflix’s Daily Top 10 Movies in the United States, reaching as high as No. 6 after reappearing on the chart over the weekend.
This resurgence seems to be fueled more by viewers than marketing. Social media users have been urging others to watch the film, turning it into a shared viewing experience. Netflix’s algorithm, which prioritizes recent viewing surges, has followed suit.
When it first debuted in 2020, Becoming had a brief Top 10 run, lasting fewer than seven days. Since then, Netflix engagement data indicates the documentary has continued to draw consistent interest, with an estimated 1.5 million views between 2023 and 2025.
“It’s tough for people when you are so damn fly!” Knowles wrote. “Classy, intelligent, beautiful, respected!!!”
Knowles and Obama have maintained a visible friendship for years, frequently showing up to support one another during major moments.
That connection was especially evident last year. According to Vogue in May 2025, while Beyoncé was on the road for her Cowboy Carter tour, Knowles had her own stops lined up.
One standout moment took place in Washington, D.C., where she marked the release of her memoir Matriarch at the Theater at MGM National Harbor. The event was hosted by Michelle Obama.
Knowles’ recent shoutout comes as Becoming finds itself back in the cultural spotlight. Directed by Nadia Hallgren and released on Netflix in May 2020, the documentary tracks Obama as she travels across the country for the book tour of her bestselling memoir.
The film weaves together moments from the stage with intimate behind-the-scenes scenes, offering insight into her thoughts on identity, public service, and community.
Almost six years after its release, Becoming has made a strong return to Netflix’s Daily Top 10 Movies in the United States, climbing as high as No. 6 after reappearing on the chart over the weekend.
This renewed momentum doesn’t seem to be fueled by marketing, but by viewers themselves. Social media users have been nudging others to press play, turning the film into a shared viewing experience. Netflix’s algorithm, which prioritizes recent viewing surges, quickly followed suit.
When Becoming first premiered in 2020, its Top 10 run was brief, lasting fewer than seven days. Still, Netflix engagement data shows the documentary has continued to pull in viewers over time, with an estimated 1.5 million views recorded between 2023 and 2025.
