Forbes has dropped its 2025 list of the top 50 content creators, ranking them based on a mix of income, follower count, engagement rate, and their entrepreneurial hustle.
With even more money pouring into the creator economy this year, the top 50 pulled in a combined 18% more than they did in 2024—which was already a record-breaking year. Platforms like YouTube, TikTok, Instagram, and Twitch continue to be massive money-makers for the biggest names in the game.
So, who’s leading the pack in 2025?
MrBeast still holds the crown, sitting at No. 1 for the fourth year straight. He banked a massive $85 million, powered by his 634 million followers, a 1.39% engagement rate, and booming ventures like Feastables, MrBeast Burger, and his Prime Video show, Beast Games.
Jake and Logan Paul both made the list, but Jake pulled far ahead after his high-profile fight with Mike Tyson, streamed on Netflix. He came in at No. 3 with $50 million in earnings and 79 million followers. Logan landed at No. 15, earning $10 million with 80.6 million followers and a slightly better engagement rate of 2.91%.
Here’s the full Top 10:
- MrBeast – $85M
- Dhar Mann – $56M
- Jake Paul – $50M
- Matt Rife – $50M
- Rhett & Link – $36M
- Alex Cooper (Call Her Daddy) – $32M
- Mark Rober – $25M
- Charli D’Amelio – $23.5M
- Khaby Lame – $20M
- Druski – $14M
Other notables on the list:
- Kai Cenat – No. 28, $8.5M, 66.1M followers
- IShowSpeed – No. 42, $20M, 118.1M followers
- Addison Rae – $5M
- Dixie D’Amelio – $14.6M
- Marques Brownlee (MKBHD) – No. 17, $10M
- Emma Chamberlain – $9M
- Jordan the Stallion – $11M
- Wisdom Kaye – $5M
It’s clear that the creator economy is still booming—and those who know how to mix content with business are thriving the most.
