MrBeast seems to be stepping beyond the world of social media.
According to Newsweek, the YouTube megastar filed a trademark for a banking app named MrBeast Financial on October 13. The filing, submitted under his company Beast Holdings LLC, signals his latest move into the financial tech space.
The upcoming banking app from MrBeast is set to provide a wide range of services, including cryptocurrency transactions, investment banking, and even its own credit and debit cards. It’s also expected to feature options like microfinance lending, insurance, financial advice, planning tools, and financial education resources. However, the trademark application is still awaiting approval.
Earlier in March, reports revealed that the 27-year-old creator had been exploring plans for a financial services company focused on offering loans, credit cards, banking features, and educational content centered on financial literacy.
Beyond his online empire, MrBeast already runs several ventures outside social media, such as his virtual fast-food brand Beast Burgers, the popular chocolate line Feastables, and Lunchly, which he’s described as a “healthier” alternative to Lunchables.
He’s also venturing into writing for the first time. In May, it was announced that he’s collaborating with author James Patterson on a new novel slated for release in 2026 through HarperCollins. As reported by The New York Times, the story will echo MrBeast’s signature style of viral competitions, where contestants battle it out for massive cash prizes.
