Beyoncé has marked her 45th birthday with new merchandise celebrating the 20th anniversary of her sophomore album, B’Day — but one item has fans doing a double take.
On Friday (September 4), Beyoncé’s official website opened pre-orders for the Bey Keeper Collector’s Box, a limited-edition wooden crate designed to store and display her vinyl records. Despite its $948.01 price tag, however, the box does not actually include any vinyl.
According to US Magazine, the price is a reference to Beyoncé’s birthdate (September 4, 1981), which she famously recites during the intro of the B’Day track “Get Me Bodied.”
Only 500 individually numbered boxes are being produced. The beekeeper-inspired crate is handcrafted from solid pine, treated with beeswax oil and finished with a deep green velvet interior, according to the product description. It also features a faux gator-skin leather strap and gold hardware.
Page Six reports that shipping and taxes push the total even higher, reaching approximately $1,111.89 after $60.50 in shipping and roughly $103.38 in taxes. Fans quickly took to social media to question the price.
“Beyoncé is charging $950 for an empty wooden crate,” one X user wrote alongside a screenshot of the listing, while another questioned the materials, writing: “I don’t support animal leather but the fact the strap ain’t even real gator for the price is crazier.”
The collector’s box is part of a larger B’Day merchandise rollout. The drop also includes clothing, a $40 candle and a new 31-track deluxe edition of Beyoncé’s 2006 album featuring additional material. Bey also shared her thoughts on the album’s creation in a statement released through Parkwood Entertainment.
“I wanted the album to be big, percussive, hard, up-tempo and energized, and it was important to me that we used live instrumentation,” she said.
Check out more reactions to the Bey Keeper Collector’s Box below:
