Levi’s has dropped a new take on one of their classic advertisements, this time featuring Beyoncé.
On Monday (Feb. 24), the denim brand released the second installment of their campaign with Queen B, titled “Pool Hall,” which puts a fresh twist on their famous 1991 commercial. In this version, Beyoncé faces off against a local pool hustler—played by Timothy Olyphant—in a high-stakes match while dressed in crystal-covered Levi’s from head to toe.
“There isn’t another wardrobe piece that evokes comfort, modern elegance, classic Americana attire, and nostalgia the way denim does,” Beyoncé said in a statement.
“And when I think of all those things, I think of Levi’s.” She added, “For the second chapter in our collaboration we had even more fun in reimagining the denim on denim narrative, through the lens of a woman, who can be sexy, bold and a fierce competitor, all at once. We wanted to celebrate the duality of grace and power.”
Just like the campaign’s first chapter, “Launderette,” this “Pool Hall” installment is also directed by Grammy Award-winning filmmaker Melina Matsoukas. The second chapter showcases items including the Ribcage Wide Leg jeans, the Braided Vest, and the Spade Trench, with prices ranging from $80 to $198, available for purchase here.
The campaign also references her Post Malone collaboration “LEVII’S JEANS” from her Cowboy Carter album.
