A hint of Sydney Sweeney’s real bathwater is incorporated into the recipe for Dr. Squatch’s new Bathwater Bliss bar soap.
The statement above isn’t exaggeration, as the brand is producing only 5,000 bars of Bathwater Bliss. Beginning today, potential Bathwater Bliss recipients can enter their names into a giveaway (running through June 5) where 100 winners will be chosen to receive a complimentary bar of soap.
Public sales for the soap are scheduled to begin June 6. The retail price is $8, plus shipping fees.
“When your fans start asking for your bathwater, you can either ignore it, or turn it into a bar of Dr. Squatch soap,” Sweeney, who will soon appear in Echo Valley and The Housemaid, commented about her Dr. Squatch partnership, which follows her featured role in the brand’s ad last October. “It’s weird in the best way, and I love that we created something that’s not just unforgettable, it actually smells incredible and delivers like every other Dr. Squatch product I love. Hopefully, this helps guys wake up to the realities of conventional personal care products and pushes them towards natural.”
The supposed “touch of” Sweeney’s bathwater combines with exfoliating sand and pine bark extract in the Bathwater Bliss formula, with the soap creators promising a “deep” and “invigorating” cleansing experience for users of this headline-grabbing product.
Also coming up for Sweeney are fresh episodes of Euphoria and a leading role as former professional boxer Christy Martin in David Michôd’s highly anticipated biopic about the fighter, co-produced by Sweeney’s own Fifty-Fifty Films.
The Dr. Squatch team, meanwhile, is familiar with these types of stunts. Last June, for instance, the brand brought in Nick Cannon for a testicle valuation campaign.
