Friday, June 19, 2026

Bad Bunny Makes History as First Latin Artist to Surpass $1 Billion in Tour Revenue

According to Billboard’s Boxscore, Bad Bunny has officially become the first Latin artist in history to generate more than $1 billion in career touring revenue.

Fueled by years of record-shattering tours, chart-dominating albums, and unmatched streaming success, Benito has reached a historic milestone, cementing his place among the most successful touring artists Latin music has ever seen—all while performing primarily in Spanish rather than English.

Billboard released the official Boxscore numbers and detailed how Bad Bunny reached the historic milestone.

His 2025–2026 DeBÍ TiRAR MáS FOToS World Tour alone generated $360 million, making it the highest-grossing and best-selling tour in Boxscore history without a single U.S. concert, according to Billboard.

Before that, his 2022 World’s Hottest Tour brought in an impressive $314.1 million.

The rest of his billion-dollar touring total came from the 2024 Most Wanted Tour, the 2022 El Último Tour del Mundo Tour, and numerous performances between 2017 and 2019, pushing his career earnings from touring to an extraordinary $1 billion.

With the achievement, Benito joins an elite group of just 25 artists to surpass the $1 billion mark in tour revenue—and he’s only midway through the European run of his current tour.

His success extends well beyond the concert stage. According to Chart Data and Apple Music, Bad Bunny ranks among the five most-streamed artists in Apple Music history and remains the platform’s most-streamed Latin artist of all time.

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