Beliebers are eating good today.
After hours of mounting buzz, Justin Bieber has officially dropped Swag, his first album in four years. The 31-year-old pop star began teasing the release on Thursday with a series of striking billboards showcasing the album’s black-and-white visuals. One featured a shirtless Bieber front and center, with Hailey Bieber in the background cradling their baby boy. Another showed the singer relaxing on a couch, playfully holding his son over his shoulders.
The billboards popped up in Reykjavik, Los Angeles, and New York City’s Times Square, where fans spotted what looked like a 20-track list featuring titles such as “All I Can Take,” “Yukon,” “Walking Away,” “Dadz Love,” “Zuma House,” and “Forgiveness.”
Hailey Bieber showed love for her husband ahead of his album drop by channeling his energy on Instagram. In her Story, she wrote, “Is it finally clocking to you fucking losers?”—a direct nod to Justin’s viral moment back in June during a heated paparazzi exchange.
At the time, Justin fired off the now-famous line: “I’m a dad, I’m a husband. You’re not getting it. It’s not clocking to you. It’s not clocking to you that I’m standing on business, is it?”
According to The Hollywood Reporter, Justin Bieber wrapped up work on Swag during a trip to Iceland back in April. The project features guest appearances from Sexyy Red, Gunna, and Cash Cobain, along with contributions from rising singer-songwriter Sekou and producer Dylan Wiggins—who’s known for his work on The Weeknd’s “Die for You,” Kali Uchis’ “I Wish You Roses,” and Don Toliver’s “Hardstone Psycho.”
Swag is Bieber’s first full-length album since 2021’s Justice and is now available to stream on all major platforms, including Apple Music and Spotify.
The release comes just hours after Bieber and former manager Scooter Braun reportedly settled a nearly $40 million financial dispute tied to the abrupt cancellation of Bieber’s 2022 Justice World Tour. TMZ reports that Bieber owed AEG Presents $26 million, which was initially covered by Braun’s company HYBE after Bieber agreed to repay the amount over a decade—but only made one installment.
Bieber has now allegedly paid back the full $26 million to HYBE, along with roughly half of the $11 million he reportedly owed Braun in unpaid commissions.
