Kanye West is taking his crypto venture even further, confirming that his “YZY” coin can now be used by fans to buy concert tickets and merchandise.
The rapper first rolled out the coin in August as part of his broader financial project, “YZY Money,” which also features Ye Pay and the YZY Card.
At launch, the coin sparked massive hype—its value skyrocketed past $3 billion before crashing down to about $349 million. Its current market worth remains uncertain.
Still, West seems determined to keep the vision alive. Over the weekend, screenshots shared by the Instagram account Bars revealed posts from the official YZY Money page on X, where he announced new ways fans can spend the coin.
West announced that YZY coin will soon be available for purchase directly on Yeezy.com. He also told a fan that the crypto could be used to snag tickets for his upcoming South Africa show, while his online store has already started accepting the token for merch.
The move comes amid skepticism, as plenty of celebrities have faced backlash for tying their names to “memecoins” and alleged pump-and-dump schemes, where prices are artificially inflated before insiders cash out. Similar doubts were raised when YZY coin first launched, though the project has managed to survive months past its initial slump.
For West, the token is just one piece of a bigger vision. His “YZY Money” ecosystem is aimed at building a self-sustaining financial network tied to his brand, adding to his long list of unpredictable ventures spanning music, fashion, politics, and tech.
Still, given crypto’s shaky history, only time will tell if YZY coin will break the mold or end up as another short-lived celebrity project.
