50 Cent has been dealing with challenges from Shreveport officials regarding the planned development of G-Unit Studios in the Louisiana city, and Rick Ross has been watching the situation closely. The two artists have a long-running feud and frequently take shots at each other, with 50 recently mocking Ross over the weak sales of his latest project Set In Stone. Ross responded by not only firing back at the trolling but also taking aim at 50’s issues with Shreveport.
In a clip shared by The Hip Hop Wolf on Instagram, the Maybach Music Group boss accused his G-Unit rival of taking money from the city.
“Let me ask how it’s going over there in Shreveport,” Ross said. “You borrowed all them people money, didn’t you? Return they money back. ‘Cause Shreveport ain’t give you the loans you was looking for. ‘Cause they smart… Why would you need a film studio? You’re stealing the people’s money. Give them people back their money, Curtis.”
This came after (and also before) Rick Ross responded to 50 Cent’s jokes about his album sales, as captured by The Jasmine Brand on Instagram. Ross argued that many artists rely on bots to boost sales numbers these days, while highlighting that he owns his music and has major plans for the Set In Stone rollout, including releasing more music videos.
For those who may not know, Rick Ross’ feud with 50 Cent dates back to 2008, around the time Ross was becoming one of hip-hop’s biggest names. The two reportedly had a tense encounter at the BET Awards, which eventually sparked a long-running rivalry involving debates over hip-hop credibility, business decisions, personal relationships, and much more.
At this stage, it seems unlikely that the two will eventually settle their differences, though it is not completely out of the question. Both are successful music executives who have experienced major career highs, and they likely share more in common than their ongoing rivalry suggests.
For now, attention will turn to the final sales numbers for Set In Stone this weekend. Meanwhile, despite the challenges surrounding G-Unit Studios in Shreveport, those involved still appear committed to seeing the project succeed. Regardless of the constant back-and-forth, both artists seem determined to continue moving forward on their own paths.
